Problem
- The site needed to route visitors into the right service without a messy contact process.
- The admin side needed lead score, recommendation, next action, and project visibility.
- The buyer journey needed to continue after form submission.
Case study
Expert Dev Studio Sales and Delivery OS
Expert Dev Studio's own website became a working example of the offer: smart brief, recommendation logic, admin lead workflow, email confirmations, project-start flows, and onboarding.
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Project visual area
Real screenshots can be added when final project assets are ready. This page avoids fake mockups or fake metrics.
What we built
- Smart Start Brief with recommendation logic.
- Lead scoring and admin next actions.
- Brief result pages and email notifications.
- Project-start and onboarding foundations.
UX decisions
- Turned the form into one-question-at-a-time flow.
- Avoided CTA loops after a recommendation was created.
- Added clear success and next-step states.
Tech and system decisions
- Used reusable scoring utilities.
- Logged lead and message activity where supported.
- Kept private result and project pages noindex.
Operational outcome
- Cleaner route from public CTA to qualified lead.
- Better admin visibility.
- More professional buyer experience after submission.